Gorilla Robes Brand Direction

The 6 pillars of Gorilla Robes

Pillar 1

To be the most inclusive and encouraging brand in the world

PILLAR 2

Create the best changing experience for the customer

PILLAR 5

You should be excited about everything you are doing

PILLAR 3

Personal success is relative to personal circumstance

PILLAR 4

Treat everyone how you would like to be treated

PILLAR 6

Trend is your friend, but be brave and take risks